Ahead of when Netflix pulled in-app purchase options, Apple designed an entire presentation to persuade Netflix to continue to offer in-app subscription sign ups. The emails do not make it clear if Apple did indeed take any steps to limit featuring during Netflix's testing, but Netflix did proceed with the A/B test and found it fruitful. When Apple learned that Netflix was A/B testing the removal of in-app purchases in certain countries, Apple started scrambling to put a stop to it.Īpple's App Store Business Management Director Carson Oliver sent out an email in February 2018 outlining Netflix's testing plans and asked his fellow App Store executives whether Apple should take "punitive measures" against Netflix.ĭo we want to take any punitive measures in response to the test (for examples, pulling all global featuring during the test period)? If so, how should those punitive measures be communicated to Netflix? (sic) The subject hasn't yet been broached in the live in-person trial that's going on right now, but 9to5Mac highlighted emails between Apple executives discussing Netflix's decision. As it turns out, Apple executives were unhappy with Netflix's decision, and made attempts to persuade Netflix to keep in-app purchases available. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store.īack in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up for Netflix outside of the App Store in order to avoid paying Apple's 30 percent cut. Plus, Netflix has been blocking many VPN services, which means you might run into more difficulty accessing US Netflix than you used to.įree VPNs such as Hola used to be the most popular way of watching US Netflix in the UK but it is now strongly recommended that you pay for a better VPN service if you want to stay connected to US Netflix.As the Epic Games v. So be warned that this is against the rules and the company does have the right to suspend your service if you break these rules. The Netflix terms and conditions explicitly state: “You may view the Netflix content primarily within the country in which you have established your account and only in geographic locations where we offer our service and have licensed such content.” But it’s important to note that this goes against the terms and conditions you signed up to when you made a Netflix account. This is, as we’ve demonstrated above, remarkably easy to do with a VPN. Is it legal to watch US Netflix content in the UK?Īll you need to do to watch US Netflix content is trick Netflix into thinking you’re currently in the US. Launch the Netflix app or navigate to the site on Safari and you should see the US content is now available.Go to the Map and tap on the icon displayed in the middle of the US.Launch the app and use Quick Connect to enable the VPN.Download the VPN app and set up your account.We’ll use NordVPN for this example, as it’s an excellent service, but you could easily get the same results with the equally good Surfshark or others in the article linked above. Using a VPN it is very easy to access US Netflix content when outside of America. There are free VPNs available, but to properly preserve your privacy we recommend you use a paid version, such as those found in our guide to the best VPN services. This is how it can fool Netflix into serving you up content from the American version of the service even when you’re in the UK or anywhere else in the world. The latter part is important, because one of the features of a VPN is its ability to make servers think you’re logging in from one country when you’re actually in another. VPNs are designed to protect your privacy online, as they are an excellent tool for preventing people or programs being able to track your behaviour or location online. You ask it for the website, it delivers the website to you. Your computer connects to the VPN, which then in turn connects to the internet. A VPN, or Virtual Private Network, is software that works like a second internet sitting between you and the larger internet.
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